The Power of Defining Your Family’s Philanthropic Legacy

Why a Family Charitable Mission Statement Matters

A multigenerational family stands on a hill overlooking a forested area. An older couple stands in the foreground looking at the younger people in the background.

BY KOBY CROSS, CFP®, CTFA
Vice President
Wealth Advisor

In today’s world, where needs are vast and causes are numerous, philanthropy can feel overwhelming. That’s where a family charitable mission statement comes in. Think of it as your family’s philanthropic compass: a guiding document that articulates your shared values, giving priorities and long-term vision for impact. Whether you’re just beginning your journey or refining a legacy of generosity, this statement can bring clarity, unity, and purpose to your charitable efforts.

Why Create a Family Mission Statement?

A well-crafted mission statement isn’t just a formality — it’s a powerful tool that transforms giving into a meaningful, intentional practice. Here’s how:

  • Clarity: It helps your family focus on causes that truly resonate, cutting through the noise of countless charitable options.
  • Engagement: Crafting the statement invites rich conversations across generations, strengthening bonds and a shared purpose.
  • Impact: With a clear mission, your giving becomes more strategic and sustainable, increasing the likelihood of long-term influence.
  • Legacy: It becomes a living document passed down through generations, preserving your family’s charitable spirit and values.

What to Include in Your Mission Statement

A strong mission statement doesn’t need to name specific charities — it should define the heart and scope of your giving. Consider these key elements:

  • Core Values: What motivates your giving? Is it compassion, justice, faith, or community?
  • Focus Areas: Which issues matter most—poverty, mental health, education, environment, arts?
  • Geographic Scope: Will your impact be local, national, or global? Are there specific regions that concern you?
  • Type of Support: Beyond financial gifts, will you offer time, advocacy, mentorship?
  • Long-Term Goals: What does success look like? Are you aiming for systemic change or ongoing support?

Final Reflections

A family charitable mission statement is more than a document — it’s a declaration of who you are and what you stand for. It’s about living your values together, making intentional choices, and building a legacy that reflects your most profound convictions.

Whether you’re drafting your first statement or revisiting an old one, the process can be transformative. It’s a chance to reflect, dream, and act with purpose.

If you’re ready to begin — or simply curious — we’re here to guide you every step of the way.

Example Family Charitable Mission Statement

“Our family is deeply committed to combating food insecurity across Oklahoma. We believe that access to nutritious food is a fundamental human right and a cornerstone of healthy, thriving communities. Guided by values of compassion, dignity, and local stewardship, our mission is to support organizations and initiatives that ensure no Oklahoman goes hungry.

“Our giving focuses on rural and underserved areas throughout the state, where food deserts and economic hardship often coexist. We prioritize partnerships with food banks, community gardens, school meal programs, and grassroots efforts that provide both immediate relief and long-term solutions.

“Beyond financial support, we engage through volunteerism, advocacy, and collaboration—working to elevate awareness and drive systemic change. Through our family’s philanthropy, we aim to nourish bodies, uplift communities, and cultivate a more equitable future for all Oklahomans.”

KOBY CROSS, CFP®, CTFA
Vice President
Wealth Advisor

(918) 744-0553